Reimagining Recruitment

Being unable to hire qualified workers is the most critical and widespread challenge businesses face today in the post-pandemic world.  Businesses that don’t have enough employees are forced to reduce their hours, scale down operations, and in some cases, permanently close, all leading to a less than rosy economic recovery.  

In a recent Committee to Unleash Prosperity paper CTUP_BonusUnemploymentBenefitsLaborShortage.pdf (committeetounleashprosperity.com) by Casey Mulligan, a professor of economics at the University of Chicago, who served as chief economist at the White House Council of Economic Advisers, the latest monthly jobs report from the Department of Labor for April and May have shown disappointing employment increases, flat job participation rates, and a slight increase in the number of Americans collecting unemployment benefits.  Two weeks before the May jobs survey, the BLS counted 9.3 million unfilled jobs in America, even with more than nine million Americans “unemployed.” The 9.3 million unfilled jobs is almost 2 million beyond the pre-pandemic record for the U.S., and the policy riddle is why more unemployed workers are not getting back in jobs. Small business owners around the country—construction firms, restaurants, bars, retailers, hospitals, and factories—are complaining that workers they want to rehire are less likely to work now. According to the U.S. Chamber of Commerce, some nine of 10 small employers are citing a shortage of workers as a top concern. 

Back in March, Congress and President Biden enacted the $1.9 trillion American Rescue Plan. H.R.1319 – 117th Congress (2021-2022): American Rescue Plan Act of 2021 | Congress.gov | Library of Congress

Because of the $300-a-week bonus unemployment benefits enacted in March 2021, along with other expansions of welfare benefits and cash payments unrelated to work:

  • In 21 states and DC, households can receive a wage equivalent of $25 an hour in benefits 
    • with no one working. 
  • In 19 states, benefits are equivalent to $100,000 a year in salary for a family of four with 
  • two unemployed parents.
  • In all but two of the blue states, $300 Supplemental Unemployment Insurance benefits 

plus other welfare pay more than the wage equivalent of a $15 minimum wage

There are 1.4 available workers per job opening in the US. This rate is just half the average of the past 20 years

Clearly, corporations are going to need to woo these workers back to work.  According to Jennifer Shappley,  Jennifer Shappley | LinkedIn the vice president of global talent acquisition at LinkedIn, the key to success in fighting the war for talent, is for corporations to offer flexibility to their employees. 

Forward-thinking companies recognize that employees, just like consumers, are attracted to different types of flexibility.  The below are some ways you might consider enticing your prospective employees and current workforce back to the office

  • Offer a hybrid model where they work 2-3 days in the office and the remaining days in an alternate location
  • Create more inclusive job advertisements. Job listings referring to “responsibilities” rather than “requirements “. LinkedIn finds a 14% increase in candidates when job posts mention responsibilities, but not requirements
  • Consider whether a 4- year bachelor’s degree is necessary.  LinkedIn reports a 20% increase in managers hired who didn’t possess a traditional four-year degree.
  • Be empathetic and concerned about your employee’s mental health- allow sick days to be used for “wellness days”
  • Re-imagine the workplace to be warm and inviting
  • Create informal areas where employees can collaborate with each other
  • Sponsor afternoon events where employees can enjoy a glass of wine and each other’s company

At the end of the day, monetary compensation is only one reason why employees work.   Help your employees to balance their work and personal lives, provide a comfortable and relaxing work environment and allow them responsibilities where they feel fulfilled at the end of the day and you will attract the candidates you need!

Diversity & Inclusion

sherrie-suski-diversityMuch is being written about diversity and inclusion these days.  Recent events have spurred companies toward developing full blown D&I programs.  However, most are simply focusing on the metrics of what a diverse population looks like.  What percentages of minorities do we have, how many are in management positions, how many females do we have in management positions? While that may indeed tick the box on diversity, it does very little to ensure inclusion.  Inclusion is a little harder to measure. 

Where diversity is about variety, inclusion is about having a solid foundation for supporting employees and their different needs. Inclusion requires a culture where employees feel welcome, respected, and empowered to grow. Even the most diverse companies can’t be successful without inclusion. 

Many employees still feel that they don’t belong, and dozens of companies have made recent headlines for diversity and inclusion-related crises. In these workplaces, many female employees don’t feel respected (or sometimes even safe), minorities can be painfully underrepresented, people with disabilities often don’t have the resources they need to succeed, and so on.

No company wants to have a culture where not every employee feels like they are valued and can thrive, but it’s hard to address problems when you don’t know they exist. Without a way to measure inclusion, executives and HR teams have to rely on their own subjective perceptions of the culture at their organization—with varied levels of accuracy.

But inclusion isn’t totally unquantifiable. If you want to know whether your employees’ experience aligns with your company’s ideals—at scale—you can just ask.

In July of 2018, SurveyMonkey partnered with Paradigm,  a consulting firm that specializes in diversity and inclusion. Together, they created a survey template designed to investigate the many different layers of inclusion in the workplace. They used the template to survey 843 working Americans, and the results were telling:

  • 44% of employees didn’t feel that they could express a contrary opinion at work without fearing negative consequences. 
  • 32% did not feel that their opinion was valued
  • 60% of employees say their compensation is fair relative to others at their company. But only 48% of Black workers agree with this statement.
  • In every single case, the percentages were lower for people from the underrepresented communities that we checked for (women, Black, and Latinx.)

The importance of inclusion is easy to understand, but the layers of company culture that make up “inclusion” aren’t. Unlike diversity, inclusion is heavily rooted in employees’ individual experiences—which aren’t easy to monitor or quantify. And perception of culture can differ dramatically from person to person.  That is why it is so important to carefully craft a survey and ask each of your employees how they feel to be able to truly understand whether you have an inclusive culture.

Continuous Feedback

sherrie-suski-reviewAn increased number of organizations are moving away from the annual review process to a feedback process that incorporates more frequent or real-time feedback. How frequent the review process depends on the scale, culture, and needs of the organization.  Although the process sounds simple enough, there are a number of considerations to be debated prior to implementing this type of change, from systems and platform changes to training associated with the new process.

Quarterly Feedback

Some companies choose to take an interim step between annual reviews and real-time feedback.  Enter the quarterly review. Quarterly reviews can be as simple as creating a comment box where each of the managers composes a brief summary of accomplishments for the preceding quarter or as complex as an annual review process, with ratings against core competencies, and comments for each conducted quarterly instead of annually.  Whether simple or complex, this process alleviates the employees’ common concerns around being surprised at the end of the year with feedback that they had never heard.

Real-time Feedback

The end goal in giving real-time feedback is to be able to provide continuous feedback to the employee so they can course correct in real time.  Normally this will be a two-way street where the manager can give feedback and the employee can ask for feedback on a specific project.  Many real-time systems will also provide an avenue to create Individual Development Plans ( IDP’s) in conjunction with the feedback to address any skill gaps that are identified so that training needs can be identified and a plan built to address

360 Feedback

Moving to 360 feedback, which entails feedback coming from the employee’s manager; peers; and subordinates, and is the most comprehensive of the feedback systems.  360 reviews should never be introduced without a training plan that encompasses all levels of the organization. Employees need to be coached on how to solicit feedback, how to give appropriate feedback and how to handle the feedback once it is received.  Criticism that is not truly constructive and offered with a pure heart, is almost never internalized.

Compensation

Organizations are frequently perplexed when it comes to implementing compensation reviews without an annual rating process that drives a matrix to calculate the percentage increase earned. After all, pay is one of the primary reasons employees show up to work each day. If you’re fundamentally redesigning how you determine their pay, then you need a clear plan that’s clearly communicated.  Many organizations have moved to a simplified approach where each manager is given autonomy to make pay decisions. Each manager is allocated a budget and is responsible for determining the pay/bonus of direct reports.

Ultimately, whichever review process and compensation model you choose to implement, your people leaders need to be trained to take an increasingly more active role in the management of their teams.  They need to understand that managing their people to be the best they can be is fundamentally what leadership is all about!

Measuring the Employee Experience

There are many tools on the market that purport to accurately measure the customer experience.  They focus on such topics as action management, customer segmentation, feedback management, sentiment analysis and trend analysis, just to name a few.  Then there are whole CRM systems whose goal it is to manage a company’s interaction with current and future customers. The CRM approach tries to analyze data about customers’ history with a company, in order to better improve business relationships with customers, specifically focusing on retaining customers, in order to drive sales growth.  If we want to understand the employee experience, we have to pursue it with the same gusto and metrics that we do our customer experiences. In general, great experiences don’t just happen, they have to be consciously designed.

We need to start with the belief that a strong correlation exists between the quality of the employee experience and work productivity, which ultimately drives engagement and, hopefully, the delivery of more value to your end customer.  However, there are challenges around measuring workforce experience because no single person, department or function owns the whole experience. Organizations use many tools to understand the experiences, positive or negative, their employees are having — pulse surveys like Waggl, annual employee surveys, quarterly or annual performance reviews incorporating self-reviews, weekly management meetings, talent and succession planning, town hall meetings and so on. The issue is that these tools and the feedback received from them can offer a fragmented and often misleading view of how good the employee experience is.

Forrester has a Workforce Experience Model that is worth reviewing.  It is built around Engagement, Productivity and Impact.  The only issue I would take with their assumptions is that I believe productivity actually drives engagement and not the other way around.  

Productivity

Being able to measure productivity assumes that you have done studies to understand what acceptable levels of productivity are by function.  It isn’t the measuring piece that is difficult, it is understanding and creating the “what” to measure and the scale that makes it challenging

Engagement

An engaged workforce willingly invests time and energy in the success of the business and the degree of engagement will impact business results. Everyone has discretionary engagement that they may choose to deploy at their job or elsewhere. Your mission is to ensure that it is deployed at the job to the benefit of the customers.  To my point, Daniel Pink’s secret to high performance and satisfaction  – the deeply human need to direct our own lives (autonomy), the desire to get better at something that matters (mastery) and the yearning to do what we do in the service of something larger than ourselves (purpose).

Impact

The positive business outcome of productive, engaged employees is a loyal customer. Customer-facing employees, customer service, for example, have the greatest potential direct impact on the customer experience and satisfaction. What about those employees that don’t usually engage with customers directly, like Accounting, Finance or HR, where the potential for positive impact on customer experience is harder to quantify? They know how the processes really work in your organization and may be the best ones to identify and rectify problems for customers quickly.

The conventional eNPS  (Employee Net Promoter Score)  is a standardized tool that you could benchmark your organization against year over year and,  benchmark your ratings against other companies of your size or in your industry. The issue is that it is one question and for most of us, does not really provide value when wanting to delve into the specifics.  There are also multiple surveys you can conduct through Fortune, OC Register or other organizations, but they are quite expensive and questions can be tailored so they do not provide an apples to apples comparison across organizations.  Eventually, it would be great to have an industry accepted employee engagement scale that could be used to drive the employee experience and, ultimately the customer experience.

(From Forbes) “Want To Get Noticed By Recruiters? Honing These 10 Skills Can Help”

I was recently featured in a Forbes article on recruiting. You can find an excerpt from the article below. For the full article, click here

 

6. Automation

In order to stand out, you need to be ahead of the trends. Experience in and being able to talk intelligently about AI and RPA ( Robotic Process Automation) is important in any field to which you are applying. Ensure that you have some examples of how AI has streamlined a process, created efficiencies and delivered measurable results. Discuss what you were able to achieve by freeing up resources. – Sherrie SuskiTricon American Homes”

Workplace Certifications

We recently embarked on a fact-finding mission around workplace certifications.  I felt strongly that we had done an amazing job internally creating a world class work environment for our employees who are spread out over 10 states and 19 different locations, but few outside of the company were aware of that.  In today’s competitive global job market, being a well-known organization or having a famous consumer brand name is not enough to attract and retain top talent. Organizations need to build an agile and connected workplace, create amazing employee experiences, nurture feedback and dialogue, actively focus on innovation, and embed their businesses into the future.

Types of certifications

Great Place to Work

This is a certification connected to Fortune. The survey is actually conducted by their research partner, Great Place TO work.  The survey is made up of about 60 questions and an additional lengthy questionnaire needs to be completed by Human Resources.  They tell you 4 hours, but we easily spent 5-10X that. Should be fortune- ate (😊) enough to be certified, this opens up the door for you to participate throughout the year in a number of other certifications including:  Top 100 Companies, Best workplaces for Diversity, Best Workplaces for Parents, Small & Medium companies, People’s Companies that Care Best workplaces for Millennials, just to name a few.

Aon Best Employers

The program salutes the achievements made by organizations that create sustainable competitive advantage through their people. Aon Best Employers program looks into the health of your organization from the inside, using the most objective measure possible – your employees’ opinion. Backed by more than 18 years’ worth of data on employee experience, Aon Best Employers program measures and recognizes extraordinary employers. It differentiates on people factors which are the key to success: high employee engagement, profound agility, engaging leadership and maniacal talent focus. Aon looks at 4 key areas:  Engagement, Agility, Engaging Leadership, and Talent Focus. They offer both a ready to use on-line survey, as well as a tailored engagement survey that you can customize.

Glassdoor Best Places to Work

Although considered a necessary evil by many to whom I have spoken, there is no arguing that prospective employees turn to Glassdoor to see what others are saying on the inside.  Glassdoor automatically selects those employers that obtain the highest average number of stars given in the reviews by their own employees.  I am proud to say we are at a 4.6, but 1/10th lower than we needed to be to win a Best Small & Medium Places to Work for 2018.  

Next time we will talk about the reasons why, both internally and externally it makes sense to participate in Work Place certifications.

Candidate Success Models

Predicting a candidate’s success on the job used to be primarily focused on whether they had experience doing the job you were interviewing for and whether you could accurately discern if they had been successful. Little thought was given to behavioral or cognitive attributes or specific job competencies that differentiated one position from the next.  Fortunately, those days are far behind us.

In today’s world we have a vast array of tools to better predict candidate success including assessments, behaviorally based interview techniques, established company core competencies.  While these tools are valuable in terms of prediction capabilities, we also need a model to evaluate whether our predictions are accurate or not and allow us to tweak the models going forward.

Behavioral assessments

There are many behavioral assessment tools on the market today.  Some have been around for decades like the DiSC. Others are newer onto the scene like the Predictive Index.  Some are a quick 10-minute assessment which give a solid overview of the candidate’s personality match to the position and others, like the Hogan are in in-depth 3 hours assessment that enables employers to assess personality in the workplace. Additionally, these assessments measure personality characteristics, characteristics under stress, risk of career derailment, core values, and cognitive style

Cognitive assessments

Cognitive assessments are not necessarily appropriate for every job. While they are not IQ tests, many measure the candidate’s ability to quickly learn information and to adapt to changing circumstances.  The general pre-employment aptitude test that measures problem-solving abilities, learning skills, and critical thinking. The thought being that the quicker a person can get up to speed in a job, the more quickly they can start contributing to the organization.  

Behaviorally based interviews

Structured or behaviorally based interviewing has long been thought to be a better predictor of success on the job than either yes/no types of questions or those that do not require a candidate to tell you what they did or would have done in a specific situation. Behavioral interview questions focus on how you handled various work situations in the past. Your response will reveal your skills, abilities, and personality. The logic behind this interview tactic is that your behavior in the past reflects and predicts how you will behave in the future

Core competencies by position

Not all positions require the same set of competencies to be successful. That is why it is important that interview guides be developed for each position that specifically state and ask you to comment on and rate a candidate’s suitability for the position relative to each core competency.  

Once the candidate has been selected for the position, additional work needs to be set in motion to assess whether they are truly successful on the job.  Success can be measured by your Performance Management systems, your talent or succession planning platform, which measures potential, or a combination of both.  Once data has been collected over time, you will be able to better predict an individual candidates’ likelihood of success in a particular position.

People Analytics

 

sherrie-suski-analyticsPeople Analytics is about using a data-driven approach to inform your people practices, programs and processes. Analytical techniques, ranging from reporting and metrics to predictive analytics to experimental research can help you uncover new insights, solve people problems and direct your HR actions. People analytics can help you to understand how knowledge of social and data sciences can help you make more informed, objective people decisions. The mindset shift that needs to occur is moving from a reporting of lag measures, like employee turnover, to a reporting on lead measures, like employee engagement or satisfaction and eventually to forecasting to being able to predict turnover down to the individual level

In a recent Deloitte survey on the topic, they found a mature analytics approach is not possible without data accuracy, security and consistency.  Things that many organizations struggle with. Therefore, your first step has to be to define which data you want to use, ensure that the data is as clean as possible and decide how you will capture that data.   The top drivers of people analytics maturity were:

  • Mature organizations are 2x more likely to have a data council responsible for data governance.
  • Mature organizations are 3x more likely to have strong partnerships with business units and corporate functions.
  • Mature organizations are 3x more likely to have an organizational culture of data-driven decision-making.

The problem is not just “having the data” but “knowing how to use it” and understanding how to explain it, visualize it, and put it into action in front of a business leader. HR leaders and their teams are expected to be knowledgeable enough in the use of statistics to be able to understand the data, determine the trends and make well thought out recommendations to improve the business.

Here is a great example of a trend that HR can be on the forefront of and lead the business!

Consciously Created Culture

Often times the task of “creating” the culture falls to the HR team.  The team struggles with not only how to architect the culture, but have a difficult time envisioning what that will look like in the context of their own organizations and what day to day actions to take to reinforce and embrace that culture. Should they focus on defining values, creating wrap around programs or instituting perks?  The answer is, as in many situations, it depends.

Perhaps the first place to start is understanding your external branding.  It is important that your internal branding around culture flow directly from your external branding.  It is difficult to create an internal brand exclusive of a complete understanding of an external brand.  Start here with your marketing team to fully understand what the differentiators are in the market and how they brand the company externally.  

Next, think about what is important to your workforce and the culture you want your employees to talk about when describing your company.

Comparably, is a platform to provide anonymous and comprehensive data on compensation, and insights into work culture. They give employees the knowledge they need to take control of their experience at work, to build awareness about workplace transparency, and to make work better.  Some of the categories they focus on are:

Diversity and Inclusion

Diversity and inclusion are important for every organization.  Diverse companies are more innovative. having employees from diverse backgrounds brings different ideas to the table, preventing “groupthink” and promoting innovation. A diverse workforce ensures that some employees will be analytical, while others will have more creative propensities. Diverse approaches to the same problem generate new insights and enhance efficiency. 80 percent of people in a recent Universum https://universumglobal.com/about/ survey (including 85 percent of women) felt it was important that an employer “engages in creating a diverse and inclusive workplace.

Professional Development

Employees today have an expectation of their careers providing not only a paycheck but an opportunity for growth and development as well.  A goal to shoot for “Training is always available, and you have the opportunity to work on projects outside your day to day role and grow your skill set. This is especially highlighted with career progression”.  Companies should shoot for at least 20% of their positions being filled from within as employee promotions. A lofty goal would be 50%.

Work-Life Balance

Flexible schedules, telecommuting and PTO can all contribute to a healthy work life balance.  However, employees need to see that the management team is modeling these behaviors before they are likely comfortable taking advantage of them themselves. Some other ideas include sponsoring events where employees family members are encouraged to join in, offering part time or job share positions.

Perks and Benefits

No conversation on culture would be complete without discussing perks and benefits.  Some of the usual benefits are on the list like company provided health insurance with affordable employee contributions and PTO ( but not unlimited).  Studies routinely show that employees do not like unlimited PTO because very few actually feel like they can use it. Wellness initiatives are another popular perk in 2019.  Most of these platforms provide gamification opportunities for bringing teams and workforces together in fun competition.

The most important aspect of consciously creating a culture is that you create one that is unique to your company and the employees you serve.  

Defensiveness

sherrie-suski-defensivenessDefensiveness is defined as the quality of being anxious to avoid criticism and/or the behavior intended to defend or protect.  Some have even defined it as reacting with a war mentality to a non-war issue. While none of us relishes criticism, it is a necessary part of growth.  To be able to see ourselves as others see us is a gift that allows us to leave old habits behind and adopt new, healthier ways of having relationships with others.  

An Open Heart

Changing defensive behavior stars with being able to listen with an open heart to what is being said.  Assume the person has your best interests in mind and is sharing something that you need to hear. Try and clear you mind so that you are truly listening and not rehearsing your next defensive statement in your mind while they are speaking.

Express Your Feelings

Being able to openly express your feelings is requisite to becoming less defensive.  Letting people know in a calm manner when they have upset you is not being defensive.  Lashing out with an inflammatory statement is. 

Building Trust

Working through conflict builds trust in any relationship.  It assures both partners that they can trust each other; they can be honest and acknowledge that any relationship is a work in progress, not fixed or defined on just one person’s terms or one moment in time.

Toxic Comments

Bottom line: if we don’t learn how to deal with our grievances head on, inevitably we deal with them indirectly, most often in more toxic forms: by teasing or making snide comments, holding grudges, or by growing more indifferent over time. 

Of course, it’s difficult to give and receive healthy criticism if we’re clinging to a defensive attitude. If you feel yourself become defensive, try to see if you can simply acknowledge it, and work through the conflict as honestly and generously as possible.

Self- esteem

Temperament, history, and, most importantly self-esteem can impact how we respond to criticism.  Some people have so much negative self talk occurring in their heads that they feel they just can’t accept any more from someone else.  Realizing that just because someone is criticizing one issue, does not mean you are a bad person overall is key to building better relationships

People who are more prone to defensiveness may perceive an attack in certain situations in which people with resilient and calm temperaments would perceive none. Experiment with viewing the situation from different vantage points.

Overall, defensiveness in life will hold you back from building better relationships and from growing as an individual