The Candidate Experience

Every engaging employee experience actually starts with an engaging candidate experience.  Candidates start their experience with your company the first time they hear or see something that reflects your brand.  It could be an ad for employment, but it could also be a press release, a piece of gossip, a Google or Glassdoor review or a group of employees standing in front of your building.  Every interaction with your brand is an opportunity to delight or to disappoint.

One of the best ways to figure out how to be on the right side of that equation is to put yourself in their shoes. What would you want if you were a potential candidate?  You might want to work for a company that is stable and/or one that has good growth potential.  Maybe one where the application process is easy. When you are writing your ads, take advantage of the job profile that can be created using one of the many behavioral assessment tools.  

Employment Ads

I personally find Predictive Index to do an admirable job.  Each ad could be written to include not just the job responsibilities but using words that capture the essence of your company and this particular role.  

Instead of using:

Leader sought to manage the Accounting team focusing on deliverables

Use:

Dynamic leader sought to ramp up and manage Accounting team focusing on superior level of performance

Or Use:

Detailed oriented manager sought to manage Accounting team of professionals, ensuring the accuracy of all journal entries and reporting

These three sentences say basically the same thing but would attract very different types of candidates.  You want your candidates to feel they fit long before they ever walk in the door.

 

Ease of Application Process

Make sure your application process is easy. Applicants should be able to apply using their mobile device so it is imperative that all of your systems are created with responsive design in mind.  Your ATS should be programmed for multiple touchpoints with a candidate to ensure they know you received your resume and, ideally, although few systems are programmed to do this, allow them a self serve option to find out where they are in the process.  

 

A Personal Touch

Although technology saves all of us countless hours of times, a personal touch is still appreciated in this highly technological world.  Never allow more than 24 – 48 hours to pass before you have contacted a candidate to provide follow up feedback from an in-house interview. Even if the response is negative, candidates appreciate hearing honest feedback on what they can improve on and why their qualifications did not land them the position.

There are many ways to improve your candidates’ experience and be rewarded with the right candidates at the right time to scale your organization.

Putting Words into Action

sherrie-suski-words-into-actions

There is never a time more appropriate for putting our words into action than in the midst of unforeseen crises and disasters. We all speak of our employees being our biggest asset, of creating a workforce that is engaged and more productive.  We know that when we treat our employees well it builds loyalty, a great culture and better metrics at the bottom line.  But how many of us really show our employees, in a meaningful way, that we care about them as more than just employees? That we care about their lives and families outside of work?

I am proud to work for a Company that does just that in a bigger way than I have previously witnessed.  The unfortunate, recent, back to back hurricanes have devastated parts of Houston, Texas and many parts of Florida.  While many companies put out words of encouragement to stay safe, how many really went the extra mile, went above and beyond?

Here are just a few of the more meaningful ways you can show your employees that you care and, hopefully set an example for other companies to follow:

 

Full Pay

Ensure your workforce that they will continue to be paid full pay for all the hours/days they are unable to get into the office to work due to the storm or subsequent damage or flooding.  Many employees live very close to their paychecks and losing even 1-2 days of pay creates an undue hardship and stress on the family.

 

Insurance

Many employees do carry renter’s or homeowner’s insurance, as well as car insurance, but may not be able to easily afford the deductibles.  Some have purposely chosen policies with lower premiums and higher deductibles in the hopes that they would not run into a situation where they needed them.  Most of these deductibles are in the $100-$500 range.  Think about what it would mean to your employees if you were to offer to reimburse them for their deductibles?

 

Housing

We are fortunate enough to be a property management company with homes all over the US.  We offered all of our employees under evacuation orders, vacant homes to move into, on a short term basis, in other geographical areas out of harm’s way.  Even if you are not so fortunate as to have vacant homes to offer, you can offer to pick up the cost of hotels for the time that the employees are forced to evacuate.

 

Donations

It probably goes without saying that others want to help in times of need.  Set up a Red Cross donation through payroll deduction.   Make it easy for the rest of your workforce to assist those in need.  When we set this up last week, we have over 20% participation with 45 minutes.

Take this opportunity to put your words into action and show your employees that you do truly care about what they and their families are going through and you are here to help.  It’s time we learn to take care of one another out of and in the workplace!

Teach a Man to Fish

One of life’s conundrums is the choice of when to do something for someone and when to teach them to do it for themselves.  This is an age old struggle between parents and children, teachers and students, managers and employees and the Human Resources team and our internal customers.  We all want to help those in need whether it’s a child struggling to open a heavy door or an employee who needs a quick answer.  But are we really “helping” when we constantly rush in to be the hero or are we really fueling a need within ourselves?  Might it not actually be better to teach someone how to be self-sufficient and then step back and out of the way?  This would allow you to make a greater and more broad reaching impact.

Especially for those of us in HR who, generally, are in this function because we enjoy helping others, we might want to take a look at how to more effectively “help” others in the organization.  It would be beneficial to have a plan when someone comes to you with a problem.  A way to identify whether this is a crisis and an immediate need or an opportunity to teach someone to be able to do it for themselves.

Urgent or Immediate needs

HR gets bombarded daily with immediate needs or at least needs that the internal customer thinks are immediate needs.  A few examples of actual immediate needs:  Someone has fallen and you need to call 911, someone is making credible threats and needs to be escorted out of the building, access to systems need to be shut down due to an involuntary termination for cause.  These are the types of needs that you will always handle and are probably not teachable, necessarily, to someone else.

Important needs

Important needs are those that are important but not urgent.   Examples might be a question on an incentive plan and how it works or an update on a particular position you are hiring for.  Some critical needs can lend themselves to establishing SOP’s, Standard Operating Procedures.  Requisitions reports can be created and distributed so that managers can check statuses of their openings.  Webinars can be held to explain the nuances of the incentive plans.

Routine needs

Routine needs are those that someone will call you for every time they need the answer. Someone has an address change, or a title change or a change in the car reimbursement program.  Routine needs are wonderful teaching opportunities.  Offer to walk the person through the steps needed and then establish the SOP’s, standard operating procedures,  and let them know where to access them.

Un-needs

Occasionally, you run into those people, or they hunt you down, with on-going, what we will call, un-needs.  This is the desire to have someone listen to them by creating a perceived need.  In these situations, the best thing to do is to politely remind the person that you have a call coming in or must get back to your work.  You can train someone out of this behavior, but not necessarily teach them.

By defining the different classification of needs, you will work more efficiently, have a broader impact and be able to help others to help themselves.

Employee Testing

sherrie suski, employee testing

Almost all organizations engage in employee testing of one type or another.  What many organizations don’t understand is almost all of them open you up to some type of potential liability should you be challenged.  Selected and administered well they can be valuable tools in your candidate assessment process, but handled poorly they can cause you a whole host of problems.

Pre-Employment Physicals

Few can argue that Pre-employment physicals or drug screens are a bad idea.  Even with many states, including California, legalizing marijuana, you may still preclude its use while at work, the same way you can insist that your employees not come to work drunk or impaired by the use of prescription drugs.  Just because a substance is legal, does not mean it is OK be under the influence while at work.  Give prospective candidates notice that you will require them to take a pre-employment physical.  Many will simply choose not to apply.

Background Screening

Background screening is another “test” that few will argue with other than those who feel they have some antiquated right to privacy.  Background checks will check driving records, misdemeanor and felony convictions.  How you use this information gets a little trickier.  While you can turn down a candidate who will be driving a company vehicle if they have DUI convictions because you can show a direct correlation between the offense and the job requirement, what about the person who is a 2 time convicted child offender and you have offered him/her a position within an development department?  Can you show a relationship between the offense and the job requirement?

Skills testing

Skills testing can fall into multiple categories.  There are on the job skills tests that are easy to validate.  If the job requires someone to install HVAC systems and you ask them to install an HVAC system, the relationship and applicability are clear.  This type of testing can also include basic grammar and math skills.  The reasoning is that those that can construct a basic sentence with proper grammar and understand basic math are going to be better at their jobs whether they are being hired as an AP Specialist or a Customer Service rep.  These relationships to job proficiency are fairly easy to understand, but be prepared to defend your decision, even with validated tests.

Aptitude Tests

Aptitude tests are a gray area and only a handful of companies are using them.  Their theory is that if they hire only those that score exceptionally well on the aptitude tests that they will be able to train them faster, they will catch on more quickly, they will be more creative in terms of finding efficiencies within their jobs.  If you use Aptitude testing, be sure it is only one aspect of your hiring decisions.  It would be easy to come under fire for adverse impact if you established a cut off whereby you would not accept applicants.

Personality Tests

Quite a few companies use personality tests and there are many different versions, Myers-Briggs, DISC, Predictive Index. Personality tests can be helpful especially when you choose one like Predictive Index where you can create the profile for the job and then compare the profiles of the candidates to the job profile.  These can be especially helpful when you have a team of people to hire.   You want variety on your team, but complimentary personalities.  There is no right or waring, pass of fail with a personality test.  Each personality has its own pros and cons.

Define your testing strategy up front and ensure that you understand what you are hoping to accomplish with each one and how you will use the results.

Writing a Performance Appraisal

 

sherrie suski_performance appraisalWhether they are anniversary review dates or focal review dates, many managers dread sitting down to write their subordinates’ Performance Appraisals.  They aren’t sure what to say, how to say it and don’t want to disappoint or to give undeserved praise.  Below are some tips for writing effective appraisals.

Think- Spend some time thinking about what message you want to deliver.  What were some of their major accomplishments during the last year?  How do they compare to others on your team or to others in the organization?  What would you like to see them improve on?

Use specifics– where you can, give specific examples to support your ratings.  All ratings that are above or below a 3 on 1-5 rating scale should have comments.  State specifically what the positive impact of a project was or the negative consequences of continuously missed deadlines.  Employees need examples that they can relate to before you know that understanding has taken place.

Don’t use generic verbiage– Many software programs today will allow you to pick your comments from a drop down menu.  Resist the urge to do this.  It sends the wrong message to your subordinates, that you didn’t take the time to think of something unique to say about them.  It doesn’t have to be eloquent.  It does have to be honest and professional.

Keep it Professional– This is a document that will live in the employee’s file.  It says as much about you, the manager, as it does about the employee.  Do not use inappropriate language and do not use words like “lazy” or “doesn’t care”.  Those are judgements and do little to help the employee know what to improve upon.

Give honest ratings– not everyone is a 5 on a 1-5 scale, nor is everyone a 5 in all categories.  As a rule of thumb, about 10% of your team could be rated 5’s.  If you have performance issues, now is the right time to address these.  Do not give someone a 4 on a performance appraisal and expect to terminate them for performance the next month.

Be confident– When writing your assessment, be confidant in the thoughts you want to express and the words you use to express them.  You are the manager and your team is looking to you for guidance.  

Offer growth- no one wants to be in a stagnant position.  Everyone deserves the right to have the opportunity to grow either within their position or within the Company.  Let them know what areas you see that they could improve in, or that you could offer to get them involved in, in order to broaden their skill set.

Spend the time to write an honest and thoughtful performance appraisal and you will be rewarded with a staff that is continually improving!