2019 – The Year of the Millennial

sherrie-suski-millennials2019 is the year that the Millennials, or Generation Y as they are sometimes referred to, will overtake the Baby Boomers.  Their numbers will top 73 million while we see the Baby Boomer population in the US decreases to 72 Million. Those staggering realities have far reaching impacts across consumption trends, housing and employment, just to name a few.  It is less about being classified as the generation who wants to know “what’s in it for me” than about the impact their shear numbers will have on shaping our economy.  

Morgan Stanley recently published their research in the ReShape US Housing brief that outlines the dwindling demand for single family homes purchases and the uptick in the long term rental markets, especially the single family home market, as the Millennial population moves through their lifecycle from the freewheeling singles to the couples with kids, looking for a little more space.  The millennial population has long been thought to diverge from the baby boomers in their lust for purchasing a “permanent” home. This generation seems content with the flexibility that a rental home provides, and while many will start out in apartments, as the generations that preceded them did, most will eventually be in search of a single family home to rent.  The lack of permanency that is dictated by the desire and decision to rent instead of own has implications in the workplace as well. The millennial generation is less likely to expect to stay in a position for a decade or more. In fact, most millennials expect to have 15-20 jobs over the course of their careers and a full 91% of millennials expect to stay in a job less than 3 years.  Part of what drives that ability to move frequently is their decision to rent instead of own their own homes.

So how do employers provide opportunities to appeal to a generation that does not value permanency, stability and the status quo?  The millennials are the first generation to grow up digesting and assimilating mass quantities of information at a time.   Therefore, it’s important to make sure your content captures millennial’s attention and then keeps it. Communicate through multiple touch points, with emails as a last resort.  Use text blasts, contests and social media sites to communicate.

Ensure that both programs and communications are tailored for the individual.  The millennial population is not used to a one size fits all approach. They are used to having campaigns tailored exclusively to them based on past buying or search habits.  Ensure your programs are capable of the same. Jellyvision has a wonderful tool where ALEX, a bot, walks each person through their own health insurance open enrollment based on their unique needs and their answers to questions pondered on their behalf.  Our research has shown not only wide acceptance of these types of tools but that first year participation rates were over 72%.

It is approaches like the above that will both individualize the message and capture the attention of a generation that values an engaging experience over the stability and predictability of the status quo

Candidate Success Models

Predicting a candidate’s success on the job used to be primarily focused on whether they had experience doing the job you were interviewing for and whether you could accurately discern if they had been successful. Little thought was given to behavioral or cognitive attributes or specific job competencies that differentiated one position from the next.  Fortunately, those days are far behind us.

In today’s world we have a vast array of tools to better predict candidate success including assessments, behaviorally based interview techniques, established company core competencies.  While these tools are valuable in terms of prediction capabilities, we also need a model to evaluate whether our predictions are accurate or not and allow us to tweak the models going forward.

Behavioral assessments

There are many behavioral assessment tools on the market today.  Some have been around for decades like the DiSC. Others are newer onto the scene like the Predictive Index.  Some are a quick 10-minute assessment which give a solid overview of the candidate’s personality match to the position and others, like the Hogan are in in-depth 3 hours assessment that enables employers to assess personality in the workplace. Additionally, these assessments measure personality characteristics, characteristics under stress, risk of career derailment, core values, and cognitive style

Cognitive assessments

Cognitive assessments are not necessarily appropriate for every job. While they are not IQ tests, many measure the candidate’s ability to quickly learn information and to adapt to changing circumstances.  The general pre-employment aptitude test that measures problem-solving abilities, learning skills, and critical thinking. The thought being that the quicker a person can get up to speed in a job, the more quickly they can start contributing to the organization.  

Behaviorally based interviews

Structured or behaviorally based interviewing has long been thought to be a better predictor of success on the job than either yes/no types of questions or those that do not require a candidate to tell you what they did or would have done in a specific situation. Behavioral interview questions focus on how you handled various work situations in the past. Your response will reveal your skills, abilities, and personality. The logic behind this interview tactic is that your behavior in the past reflects and predicts how you will behave in the future

Core competencies by position

Not all positions require the same set of competencies to be successful. That is why it is important that interview guides be developed for each position that specifically state and ask you to comment on and rate a candidate’s suitability for the position relative to each core competency.  

Once the candidate has been selected for the position, additional work needs to be set in motion to assess whether they are truly successful on the job.  Success can be measured by your Performance Management systems, your talent or succession planning platform, which measures potential, or a combination of both.  Once data has been collected over time, you will be able to better predict an individual candidates’ likelihood of success in a particular position.

People Analytics

 

sherrie-suski-analyticsPeople Analytics is about using a data-driven approach to inform your people practices, programs and processes. Analytical techniques, ranging from reporting and metrics to predictive analytics to experimental research can help you uncover new insights, solve people problems and direct your HR actions. People analytics can help you to understand how knowledge of social and data sciences can help you make more informed, objective people decisions. The mindset shift that needs to occur is moving from a reporting of lag measures, like employee turnover, to a reporting on lead measures, like employee engagement or satisfaction and eventually to forecasting to being able to predict turnover down to the individual level

In a recent Deloitte survey on the topic, they found a mature analytics approach is not possible without data accuracy, security and consistency.  Things that many organizations struggle with. Therefore, your first step has to be to define which data you want to use, ensure that the data is as clean as possible and decide how you will capture that data.   The top drivers of people analytics maturity were:

  • Mature organizations are 2x more likely to have a data council responsible for data governance.
  • Mature organizations are 3x more likely to have strong partnerships with business units and corporate functions.
  • Mature organizations are 3x more likely to have an organizational culture of data-driven decision-making.

The problem is not just “having the data” but “knowing how to use it” and understanding how to explain it, visualize it, and put it into action in front of a business leader. HR leaders and their teams are expected to be knowledgeable enough in the use of statistics to be able to understand the data, determine the trends and make well thought out recommendations to improve the business.

Here is a great example of a trend that HR can be on the forefront of and lead the business!

Consciously Created Culture

Often times the task of “creating” the culture falls to the HR team.  The team struggles with not only how to architect the culture, but have a difficult time envisioning what that will look like in the context of their own organizations and what day to day actions to take to reinforce and embrace that culture. Should they focus on defining values, creating wrap around programs or instituting perks?  The answer is, as in many situations, it depends.

Perhaps the first place to start is understanding your external branding.  It is important that your internal branding around culture flow directly from your external branding.  It is difficult to create an internal brand exclusive of a complete understanding of an external brand.  Start here with your marketing team to fully understand what the differentiators are in the market and how they brand the company externally.  

Next, think about what is important to your workforce and the culture you want your employees to talk about when describing your company.

Comparably, is a platform to provide anonymous and comprehensive data on compensation, and insights into work culture. They give employees the knowledge they need to take control of their experience at work, to build awareness about workplace transparency, and to make work better.  Some of the categories they focus on are:

Diversity and Inclusion

Diversity and inclusion are important for every organization.  Diverse companies are more innovative. having employees from diverse backgrounds brings different ideas to the table, preventing “groupthink” and promoting innovation. A diverse workforce ensures that some employees will be analytical, while others will have more creative propensities. Diverse approaches to the same problem generate new insights and enhance efficiency. 80 percent of people in a recent Universum https://universumglobal.com/about/ survey (including 85 percent of women) felt it was important that an employer “engages in creating a diverse and inclusive workplace.

Professional Development

Employees today have an expectation of their careers providing not only a paycheck but an opportunity for growth and development as well.  A goal to shoot for “Training is always available, and you have the opportunity to work on projects outside your day to day role and grow your skill set. This is especially highlighted with career progression”.  Companies should shoot for at least 20% of their positions being filled from within as employee promotions. A lofty goal would be 50%.

Work-Life Balance

Flexible schedules, telecommuting and PTO can all contribute to a healthy work life balance.  However, employees need to see that the management team is modeling these behaviors before they are likely comfortable taking advantage of them themselves. Some other ideas include sponsoring events where employees family members are encouraged to join in, offering part time or job share positions.

Perks and Benefits

No conversation on culture would be complete without discussing perks and benefits.  Some of the usual benefits are on the list like company provided health insurance with affordable employee contributions and PTO ( but not unlimited).  Studies routinely show that employees do not like unlimited PTO because very few actually feel like they can use it. Wellness initiatives are another popular perk in 2019.  Most of these platforms provide gamification opportunities for bringing teams and workforces together in fun competition.

The most important aspect of consciously creating a culture is that you create one that is unique to your company and the employees you serve.  

Defensiveness

sherrie-suski-defensivenessDefensiveness is defined as the quality of being anxious to avoid criticism and/or the behavior intended to defend or protect.  Some have even defined it as reacting with a war mentality to a non-war issue. While none of us relishes criticism, it is a necessary part of growth.  To be able to see ourselves as others see us is a gift that allows us to leave old habits behind and adopt new, healthier ways of having relationships with others.  

An Open Heart

Changing defensive behavior stars with being able to listen with an open heart to what is being said.  Assume the person has your best interests in mind and is sharing something that you need to hear. Try and clear you mind so that you are truly listening and not rehearsing your next defensive statement in your mind while they are speaking.

Express Your Feelings

Being able to openly express your feelings is requisite to becoming less defensive.  Letting people know in a calm manner when they have upset you is not being defensive.  Lashing out with an inflammatory statement is. 

Building Trust

Working through conflict builds trust in any relationship.  It assures both partners that they can trust each other; they can be honest and acknowledge that any relationship is a work in progress, not fixed or defined on just one person’s terms or one moment in time.

Toxic Comments

Bottom line: if we don’t learn how to deal with our grievances head on, inevitably we deal with them indirectly, most often in more toxic forms: by teasing or making snide comments, holding grudges, or by growing more indifferent over time. 

Of course, it’s difficult to give and receive healthy criticism if we’re clinging to a defensive attitude. If you feel yourself become defensive, try to see if you can simply acknowledge it, and work through the conflict as honestly and generously as possible.

Self- esteem

Temperament, history, and, most importantly self-esteem can impact how we respond to criticism.  Some people have so much negative self talk occurring in their heads that they feel they just can’t accept any more from someone else.  Realizing that just because someone is criticizing one issue, does not mean you are a bad person overall is key to building better relationships

People who are more prone to defensiveness may perceive an attack in certain situations in which people with resilient and calm temperaments would perceive none. Experiment with viewing the situation from different vantage points.

Overall, defensiveness in life will hold you back from building better relationships and from growing as an individual

On-Brand Behavior

sherrie-suski-officePotential candidates are interested not only in what they may bring to a future employer, but in what that future employer may bring to them.  With the majority of millennials believing its management’s responsibility to offer development opportunities, this demographic is looking for employers that will invest in their future. But they’re not alone; training is a top priority for all workers, particularly those who will need to enhance their skills in light of digital disruption. While many companies have training or Learning and Development programs, not enough have specific training that is meant to drive on- brand behavior.

Programs that address this topic are a win-win.  Effectively communicating a brand requires multiple touchpoints and Learning & Development programs are the perfect opportunity to drive this behavior. Learning and development is the clear internal expression of an organization’s external employer brand. These programs should be representative of and demonstrate the company’s value system.

According to Paul Hagen, senior principal at West Monroe Partners San Francisco, customer facing employees represent the company brand with every interaction they have. Yet, most receive little or no training or development to help them understand the actions and mindset that will have the most positive impact on customers’ perceptions of the brand. Good companies understand the drivers of customer and employee experiences and ensure L&D initiatives include guidance on how employees can help deliver on the promises made by an employer’s branding, he explained; “Great companies take it a step further. They understand that happy employees make happy customers.”

Ultimately, it is about connecting your internal culture to your external brand in a way that is meaningful to both your employees and your customers alike.  It should be the natural progression of doing what is right for your employees and having them understand and do what it right for your customers.

Human Resources Strategy

Once you have assessed your Organizational Culture and understand where you stand, you can move on to HR Strategy in support of that strategy.

The journey toward assessing and implementing your HR strategy may follow the same below five stages.

Functional

Minimal overarching strategies direct the HR team’s efforts. The HR team is largely reactive to the business stakeholders with respect to independent processes (talent acquisition, training, succession, compliance, compensation, etc.) The scope of HR’s roles and structure hold the function back from understanding the business and the employees. Several HR systems may still be manual. The team is focused on the day to day activities without understanding their impact on the organization.

Cross- functional

Strategies regarding critical HR functions (talent acquisition, management development and performance management) are project managed and process-driven, but they are not integrated. There may also be differing degrees of maturity. All functions within HR begin to engage more proactively with the business to ensure alignment, but efforts are not consistent, and change tends to happen slowly.  There are no launch plans and programs introduced, while valuable, may seem disjointed.

Building

Key HR processes start to become integrated as the organization recognizes the need for greater adaptability. Better alignment between the HR strategies and the business strategies is starting to take place. The cascading of organizational goals as a way to guide individual and team objectives and development begins to become pervasive.  Employees start to see the alignment between HR programs from various functions.

Enhancing

HR Programs such as talent acquisition, management development, succession, engagement and incentives are connected to one another in order to heighten the output of the organization. The business strategies are routinely translated into HR strategies, so the HR team remains in-step with the company.  There is a path that HR is capable of walking the organization down. An understanding of how each program introduced flows into and builds upon the one before.

Optimized

Sophisticated and integrated near and long-term HR strategies exist, usually in the 3-year range. Strategic objectives, which are typically cross-organizational, require HR leaders to collaborate cross functionally, creating shared goals and actions. Collectively these behaviors drive successful business outcomes. The strategy is continually reviewed to ensure it is on track with the business and averting unnecessary risk. When necessary, the strategy is rapidly altered based on data-driven inputs to stay on course.  Automation and data based decision making are key at this advanced stage.

Not every organization will achieve the optimized state, but it is, nevertheless, a worthy goal.  HR gains their seat at the table by being able to positively impact the business and align their processes to business outcomes.

Tech and Analytics Set Top HR Departments Apart

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According to recent research from The Hackett Group, an IT service management firm, “World-class HR organizations” achieve more than other HR operations by spending 26% less, relying on 32% fewer staff and embracing digital transformation.  The adoption of digital technology could help HR departments reach world-class status in fewer than five years and see progress in less than two years. To be honest, HR departments who fully embrace the use of tech and analytics can see progress in as little as 6 months.  

The study went on to find that top tier HR organizations are better at developing people and moving them into new roles; two-thirds of open managerial positions at these organizations were filled by internal candidates. The Hackett Group said world-class HR departments contain an estimated 33% fewer transactional employees and 34% fewer staff dedicated to employee lifecycle activities.  The old rule of thumb of having 1 HR person per 100 employees is falling by the wayside with the introduction of technology. Technology not only makes the bottom line look better, but offers opportunities to employees, previously solely devoted to administrative work, an option to focus on more meaningful activities and the opportunity for real growth and career path.

Among the study’s takeaways, authors found that world-class organizations use digital technology to improve the customer experience, develop analytics capabilities, transfer resources from low- to high-value initiatives, and provide expertise and insights to business leaders. Use cases include recruiting, compliance, staffing services and outsourcing.  

Imagine:

  • Being able to predict turnover down to the individual level
  • Having zero errors in your administration because all of it is automated
  • Guiding each of your employees through their own personal benefit enrollment process focusing on only the items important to them
  • Creating a flawless candidate experience where each candidate gets a “red carpet” treatment

World-class HR leaders understand the need to provide other business leaders with HR data and insight affecting their individual operations. This technology-based capability demonstrates HR executives’ knowledge of the business and financial sides of an organization, which can seat them alongside other C-suite executives and shore up employee trust in HR program.  Top HR departments around the globe are moving to not only use but embrace these tools. Have you started?

The Candidate Experience

Every engaging employee experience actually starts with an engaging candidate experience.  Candidates start their experience with your company the first time they hear or see something that reflects your brand.  It could be an ad for employment, but it could also be a press release, a piece of gossip, a Google or Glassdoor review or a group of employees standing in front of your building.  Every interaction with your brand is an opportunity to delight or to disappoint.

One of the best ways to figure out how to be on the right side of that equation is to put yourself in their shoes. What would you want if you were a potential candidate?  You might want to work for a company that is stable and/or one that has good growth potential.  Maybe one where the application process is easy. When you are writing your ads, take advantage of the job profile that can be created using one of the many behavioral assessment tools.  

Employment Ads

I personally find Predictive Index to do an admirable job.  Each ad could be written to include not just the job responsibilities but using words that capture the essence of your company and this particular role.  

Instead of using:

Leader sought to manage the Accounting team focusing on deliverables

Use:

Dynamic leader sought to ramp up and manage Accounting team focusing on superior level of performance

Or Use:

Detailed oriented manager sought to manage Accounting team of professionals, ensuring the accuracy of all journal entries and reporting

These three sentences say basically the same thing but would attract very different types of candidates.  You want your candidates to feel they fit long before they ever walk in the door.

 

Ease of Application Process

Make sure your application process is easy. Applicants should be able to apply using their mobile device so it is imperative that all of your systems are created with responsive design in mind.  Your ATS should be programmed for multiple touchpoints with a candidate to ensure they know you received your resume and, ideally, although few systems are programmed to do this, allow them a self serve option to find out where they are in the process.  

 

A Personal Touch

Although technology saves all of us countless hours of times, a personal touch is still appreciated in this highly technological world.  Never allow more than 24 – 48 hours to pass before you have contacted a candidate to provide follow up feedback from an in-house interview. Even if the response is negative, candidates appreciate hearing honest feedback on what they can improve on and why their qualifications did not land them the position.

There are many ways to improve your candidates’ experience and be rewarded with the right candidates at the right time to scale your organization.

Workplace Anxiety

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The numbers of people who are affected by anxiety are on the rise.  Recent reports estimate that 40 million people are affected by anxiety, roughly 18 percent of the nation’s population. 

While it is hard to tell whether this rise is an actual increase in those affected by anxiety or simply an increase in those willing to report it, one thing is for sure, uncontrolled anxiety impacts a person’s quality of life both at home and at work.  

 

Strategies for coping with Anxiety

  • Ensure that you have a strong support system both at home and at work.  Spending time with family and friends is one of the best ways to ease the stress of the day.  People who develop strong emotional connections at work have built in safety nets for diffusing some of that stress before it becomes harmful.
  • Exercise before, during or after work.  Everyone has a time when they feel their best.  Some may prefer to get up early and for others it is the perfect release after the end of a long day.  Some are lucky enough to have company or company sponsored gyms that they can take advantage of during the workday
  • Take a different perspective, remembering that not everything is urgent. Learning to laugh a little at how busy things can get, automatically eases the stress level.  
  • Try looking at things a different way the next time you feel stressed.  For example: Instead of rolling your eyes when yet one more person walks into your office, think of it as how many opportunities you have to impact someone’s life in a positive way.  The more the better!
  • Do something to lighten your own mood.  Maybe it’s wearing a funny saying under your work shirt or leaving yourself inspirational messages.  Whatever breaks to constant stream of stress, even for a few minutes, will be helpful
  • Keep a journal of all the crazy, wacky, unbelievable things that happen.  Then, after a particularly stressful day, you will be able to review the past happenings and realize that today was no worse than some of the past days have been.  They passed and you got through them.
  • Fake it until you make it.  Pretend that you’re not anxious or bothered by what happens at work. Because of something known as cognitive dissonance, the mind can actually adapt to the way you act. If you act like a great, confident, happy employee every day even when you’re genuinely not, you can start to feel the very same positive emotions that you’re pretending to experience, and ultimately reduce your anxiety that way.

 

The way you handle the anxiety is not as important as finding the approach that works best for you.  Don’t be reluctant to reach out for professional help if you have tried numerous approached and nothing seems to be working.  Left untreated, anxiety has a negative impact on your quality of life and you deserve only the best!