Consciously Created Culture

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Often times the task of “creating” the culture falls to the HR team.  The team struggles with not only how to architect the culture, but have a difficult time envisioning what that will look like in the context of their own organizations and what day to day actions to take to reinforce and embrace that culture. Should they focus on defining values, creating wrap around programs or instituting perks?  The answer is, as in many situations, it depends.

Perhaps the first place to start is understanding your external branding.  It is important that your internal branding around culture flow directly from your external branding.  It is difficult to create an internal brand exclusive of a complete understanding of an external brand.  Start here with your marketing team to fully understand what the differentiators are in the market and how they brand the company externally.  

Next, think about what is important to your workforce and the culture you want your employees to talk about when describing your company.

Comparably, is a platform to provide anonymous and comprehensive data on compensation, and insights into work culture. They give employees the knowledge they need to take control of their experience at work, to build awareness about workplace transparency, and to make work better.  Some of the categories they focus on are:

Diversity and Inclusion

Diversity and inclusion are important for every organization.  Diverse companies are more innovative. having employees from diverse backgrounds brings different ideas to the table, preventing “groupthink” and promoting innovation. A diverse workforce ensures that some employees will be analytical, while others will have more creative propensities. Diverse approaches to the same problem generate new insights and enhance efficiency. 80 percent of people in a recent Universum https://universumglobal.com/about/ survey (including 85 percent of women) felt it was important that an employer “engages in creating a diverse and inclusive workplace.

Professional Development

Employees today have an expectation of their careers providing not only a paycheck but an opportunity for growth and development as well.  A goal to shoot for “Training is always available, and you have the opportunity to work on projects outside your day to day role and grow your skill set. This is especially highlighted with career progression”.  Companies should shoot for at least 20% of their positions being filled from within as employee promotions. A lofty goal would be 50%.

Work-Life Balance

Flexible schedules, telecommuting and PTO can all contribute to a healthy work life balance.  However, employees need to see that the management team is modeling these behaviors before they are likely comfortable taking advantage of them themselves. Some other ideas include sponsoring events where employees family members are encouraged to join in, offering part time or job share positions.

Perks and Benefits

No conversation on culture would be complete without discussing perks and benefits.  Some of the usual benefits are on the list like company provided health insurance with affordable employee contributions and PTO ( but not unlimited).  Studies routinely show that employees do not like unlimited PTO because very few actually feel like they can use it. Wellness initiatives are another popular perk in 2019.  Most of these platforms provide gamification opportunities for bringing teams and workforces together in fun competition.

The most important aspect of consciously creating a culture is that you create one that is unique to your company and the employees you serve.  

On-Brand Behavior

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sherrie-suski-officePotential candidates are interested not only in what they may bring to a future employer, but in what that future employer may bring to them.  With the majority of millennials believing its management’s responsibility to offer development opportunities, this demographic is looking for employers that will invest in their future. But they’re not alone; training is a top priority for all workers, particularly those who will need to enhance their skills in light of digital disruption. While many companies have training or Learning and Development programs, not enough have specific training that is meant to drive on- brand behavior.

Programs that address this topic are a win-win.  Effectively communicating a brand requires multiple touchpoints and Learning & Development programs are the perfect opportunity to drive this behavior. Learning and development is the clear internal expression of an organization’s external employer brand. These programs should be representative of and demonstrate the company’s value system.

According to Paul Hagen, senior principal at West Monroe Partners San Francisco, customer facing employees represent the company brand with every interaction they have. Yet, most receive little or no training or development to help them understand the actions and mindset that will have the most positive impact on customers’ perceptions of the brand. Good companies understand the drivers of customer and employee experiences and ensure L&D initiatives include guidance on how employees can help deliver on the promises made by an employer’s branding, he explained; “Great companies take it a step further. They understand that happy employees make happy customers.”

Ultimately, it is about connecting your internal culture to your external brand in a way that is meaningful to both your employees and your customers alike.  It should be the natural progression of doing what is right for your employees and having them understand and do what it right for your customers.

TAH Human Resources 101: Consciously Created Culture

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sherrie suski brainstorming image

What is culture?  Culture is casually defined as the beliefs, customs, behaviors, etc., of a particular society, group, place, or time.  So, just like each society has its own culture, each Company has its own culture as well.  In each company a culture exists – whether or not it is consciously created.  It is created by the way management treats the employees, by the way employees treat each other, and by the way the organization treats its customers.  It is created by the behaviors and attitudes that are rewarded and those that are penalized.  So, if you want to instill a particular culture within your organization, you need to consciously create it, and the sooner you do so, the better.  If you are so fortunate to have come into a blank slate, it is much easier to create a culture from scratch rather than to try and change what already exists.

 

To a large degree, this is the fortunate position we have found ourselves in.  We are hiring a large group of people over a short period of time and have the opportunity to instill our culture from the ground up, at least in the corporate office.  To quote a popular and excellent author, Simon Sinek, we started with WHY.  Why does our company exist?  There are many versions of this; some call it a vision or mission statement, which some use interchangeably although they are different.  Others call it Go-To statement, but it is, basically, all driving toward the same outcome.  How do we all align toward a common goal at the highest level.  Once the common purpose is hammered out and disseminated throughout the organization, which is an article in and of itself, it becomes time to figure out how you will put that purpose in place.  This is a good time to involve the rest of the organization, especially if you are working toward a more collaborative culture.  Create cross functional focus groups, brainstorm ideas on whiteboards or through interactive AV technology.  Work with them until they feel right, like they echo the essence of what you are trying to achieve.  There may be as few as five or as many as a dozen.  From there the real work starts because now each organization has to grapple with what they need to do in order to bring this cultural initiative to light.  These will become the performance metrics used to drive not only your culture, but the performance of your organization.

As a side note, culture can and should be drive by initiatives, performance metrics, goals and other measures, but culture also needs to be driven by the less tangible, kindness, compassion and empathy.  Cultures are driven by the words used and the deeds carried out every day.  They are driven by doing what is right for your employees as human beings.  By bringing in flowers on Mother’s Day, by handing out Good Gotcha’s, by taking the time to listen and to genuinely care.

Next time we’ll talk more about tying Performance Management in an organization to the cultural initiatives and then about metrics and measurements tied to the performance management core competencies and goals.